How to Become a Social Media Manager: A Beginner’s Guide
Did you know that in 2025 more than 90% of consumers check social media to learn about brands before buying? That single fact explains why businesses need people who can turn posts into customers, and why learning how to become a social media manager is one of the fastest practical career moves you can make […]
10 Important Facebook Ads Metrics to Track for Better Results
If you’re running Facebook Ads, here are the 10 key metrics to track, or you risk wasting your budget. If you think heartbreak hurts, try pumping a lot of money into Facebook ads and getting zero results. It’s painful, frustrating, and, worst of all, avoidable. Sometimes, the major problem might not even be your ad […]
10 Free Digital Marketing Courses To Study in 2026
If you’re an entrepreneur, freelancer (insert link to “How to Become a Freelance Writer (Beginners Guide)”), or simply looking for an extra income source, digital marketing is one skill you can’t afford to ignore. Why? Because billions of people are online daily, including your target audience and that of the businesses you serve. So, whether […]
How to Handle Client Objections and Turn a ‘Maybe’ Into a ‘Yes’
So, you finally sent that pitch after days of research and fine-tuning your proposal. You hit ‘send’ and brace yourself for a response. Days pass, and your inbox remains stubbornly empty. Then, just when you’re about to give up, a reply pops up! But instead of the enthusiastic ‘yes’ you were hoping for, it’s the […]
Landing Gigs on Upwork: A Complete Guide for New Freelancers
Did you know that over 10,000 new freelancers join Upwork every single day, yet fewer than 10% land their first gig in the first month? The platform is huge and full of opportunity, but that also means competition is fierce. For new freelancers just starting out, figuring out how to stand out and secure those […]
How to Get Your First Job Even Though You Are Just Starting Your Career
Did you know many hiring managers will choose a candidate with no formal experience over one with experience if they spot attitude, reliability and a clear willingness to learn? Imagine a fresh graduate who landed their first role after volunteering to run a small charity’s social media for three months; no paid work, but clear […]
Understanding Facebook Ad Metrics: Know what matters for your Campaign
Facebook Ad Metrics are key factors to watch out for when running ads on Facebook, Messenger, Instagram etc. Running Facebook ads is profitable for your business but can be tiring and confusing especially when you are bombarded with numbers and many marketing and sales terminologies. Knowing the right Facebook ad metrics to track will make […]
How To Write A Proposal on Upwork: A Step-by-Step Guide
Upwork is a platform that connects freelancers with employers. As the number of freelancers keeps increasing, employers are more strict and picky on who they hire and freelancers are finding it harder in a saturated market. To secure high-paying freelance jobs, you must master the skill of writing compelling proposals on Upwork A Job-winning proposal […]
What are Connects on Upwork and How to Get Them for Free?
Upwork is a gemstone for freelancers, offering endless opportunities. However, there’s one common obstacle every freelancer on Upwork encounters at some point: Connects.. What are connects on Upwork? Imagine landing on a perfect job posting that feels like it was custom-made for you, only to realise you don’t have enough Connects to apply. That can […]
How To Learn Copywriting As A Beginner (Copywriting Foundations)
Are you eager to learn copywriting as a beginner but feel overwhelmed by the amount of information online? You’re not alone. With so many resources scattered across the internet, it’s easy to get confused. This guide will put you through the necessary building blocks to help build a solid foundation in copywriting. You’ll learn how […]
