{"id":1068,"date":"2025-01-31T07:52:30","date_gmt":"2025-01-31T06:52:30","guid":{"rendered":"https:\/\/www.hydrascola.com\/blog\/?p=1068"},"modified":"2025-08-01T18:00:14","modified_gmt":"2025-08-01T17:00:14","slug":"marketing-terms","status":"publish","type":"post","link":"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/","title":{"rendered":"150 Marketing Terms Every Newbie Marketer Should Know"},"content":{"rendered":"\n<p><strong>By Damaris Okino<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#1_AB_Testing\" >1. A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#2_Above_the_Fold\" >2. Above the Fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#3_Account-Based_Marketing_ABM\" >3. Account-Based Marketing (ABM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#4_Ad_Extensions\" >4. Ad Extensions&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#5_Ad_Group\" >5. Ad Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#7_Affiliate_Marketing\" >7. Affiliate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#8_Alt_Text\" >8. Alt Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#9_Analytics\" >9. Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#10_Anchor_Text\" >10. Anchor Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#11_Artificial_Intelligence_AI\" >11. Artificial Intelligence (AI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#12_Attribution\" >12. Attribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#13_Backlink\" >13. Backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#14_Banner_Ad\" >14. Banner Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#15_Behavioral_Targeting\" >15. Behavioral Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#16_Black_Hat_SEO\" >16. Black Hat SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#17_Blog\" >17. Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#18_Bounce_Rate\" >18. Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#19_Brand_Awareness\" >19. Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#20_Brand_Equity\" >20. Brand Equity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#21_Brand_Positioning\" >21. Brand Positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#22_Buyer_Persona\" >22. Buyer Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#23_Call_to_Action_CTA\" >23. Call to Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#24_Canonical_Tag\" >24. Canonical Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#25_Chatbot\" >25. Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#26_Click-Through_Rate_CTR\" >26. Click-Through Rate (CTR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#27_Content_Management_System_CMS\" >27. Content Management System (CMS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#28_Content_Marketing\" >28. Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#29_Conversion_Path\" >29. Conversion Path<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#30_Conversion_Rate\" >30. Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#31_Conversion_Rate_Optimization_CRO\" >31. Conversion Rate Optimization (CRO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#32_Cost_Per_Acquisition_CPA\" >32. Cost Per Acquisition (CPA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#33_Cost_Per_Click_CPC\" >33. Cost Per Click (CPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#34_Customer_Journey\" >34. Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#35_Customer_Lifetime_Value_CLV\" >35. Customer Lifetime Value (CLV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#36_Customer_Relationship_Management_CRM\" >36. Customer Relationship Management (CRM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#37_Data_Mining\" >37. Data Mining<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#38_Demand_Generation\" >38. Demand Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#39_Digital_Marketing\" >39. Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#40_Direct_Marketing\" >40. Direct Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#41_Display_Advertising\" >41. Display Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#42_Drip_Campaign\" >42. Drip Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#43_Dynamic_Content\" >43. Dynamic Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#44_Earned_Media\" >44. Earned Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#45_Email_Marketing\" >45. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#46_Engagement_Rate\" >46. Engagement Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#47_Evergreen_Content\" >47. Evergreen Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#48_Geotargeting\" >48. Geotargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#49_Growth_Hacking\" >49. Growth Hacking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#50_Hashtag\" >50. Hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#51_Heatmap\" >51. Heatmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#52_Hyperlink\" >52. Hyperlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#53_Inbound_Marketing\" >53. Inbound Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#54_Influencer_Marketing\" >54. Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#55_Infographic\" >55. Infographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#56_Interactive_Content\" >56. Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#57_Key_Performance_Indicator_KPI\" >57. Key Performance Indicator (KPI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#58_Keyword\" >58. Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#59_Keyword_Density\" >59. Keyword Density<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#60_Keyword_Research\" >60. Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#61_Landing_Page\" >61. Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#62_Lead_Generation\" >62. Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#63_Lead_Nurturing\" >63. Lead Nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#64_Link_Building\" >64. Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#65_Long-Tail_Keyword\" >65. Long-Tail Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#66_Lookalike_Audience\" >66. Lookalike Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#67_Marketing_Automation\" >67. Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#68_Marketing_Funnel\" >68. Marketing Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#69_Marketing_Qualified_Lead_MQL\" >69. Marketing Qualified Lead (MQL)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#70_Meta_Description\" >70. Meta Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#71_Meta_Tags\" >71. Meta Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#72_Mobile_Optimization\" >72. Mobile Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#73_Multichannel_Marketing\" >73. Multichannel Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#74_Native_Advertising\" >74. Native Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#75_Negative_Keywords\" >75. Negative Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#76_Net_Promoter_Score_NPS\" >76. Net Promoter Score (NPS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#77_Omnichannel_Marketing\" >77. Omnichannel Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#78_On-Page_SEO\" >78. On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#79_Open_Rate\" >79. Open Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#80_Organic_Search\" >80. Organic Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#81_Outbound_Marketing\" >81. Outbound Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#82_Page_Authority\" >82. Page Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#83_Pageview\" >83. Pageview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#84_Pay_Per_Click_PPC\" >84. Pay Per Click (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#85_Persona\" >85. Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#86_Programmatic_Advertising\" >86. Programmatic Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#87_Qualified_Lead\" >87. Qualified Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#88_Reach\" >88. Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#89_Remarketing\" >89. Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#90_Responsive_Design\" >90. Responsive Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#91_Return_on_Investment_ROI\" >91. Return on Investment (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#92_Retargeting\" >92. Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#93_Search_Engine_Marketing_SEM\" >93. Search Engine Marketing (SEM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-93\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#94_Search_Engine_Optimization_SEO\" >94. Search Engine Optimization (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-94\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#95_Search_Engine_Results_Page_SERP\" >95. Search Engine Results Page (SERP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-95\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#96_Segmentation\" >96. Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-96\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#97_Share_of_Voice\" >97. Share of Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-97\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#98_Sitelink\" >98. Sitelink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-98\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#99_Social_Listening\" >99. Social Listening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-99\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#100_Social_Media_Marketing_SMM\" >100. Social Media Marketing (SMM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-100\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#101_Split_Testing\" >101. Split Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-101\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#102_Sponsored_Content\" >102. Sponsored Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-102\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#103_Subscriber\" >103. Subscriber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-103\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#104_Target_Audience\" >104. Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-104\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#105_Thought_Leadership\" >105. Thought Leadership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-105\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#106_Top_of_the_Funnel_TOFU\" >106. Top of the Funnel (TOFU)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-106\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#107_Unique_Selling_Proposition_USP\" >107. Unique Selling Proposition (USP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-107\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#108_User_Experience_UX\" >108. User Experience (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-108\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#109_User-Generated_Content_UGC\" >109. User-Generated Content (UGC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-109\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#110_Value_Proposition\" >110. Value Proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-110\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#111_Video_Marketing\" >111. Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-111\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#112_Viral_Marketing\" >112. Viral Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-112\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#113_Web_Analytics\" >113. Web Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-113\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#114_Webinar\" >114. Webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-114\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#115_White_Hat_SEO\" >115. White Hat SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-115\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#116_White_Paper\" >116. White Paper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-116\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#117_Workflow\" >117. Workflow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-117\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#118_XML_Sitemap\" >118. XML Sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-118\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#119_Yield_Management\" >119. Yield Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-119\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#120_Zero_Moment_of_Truth_ZMOT\" >120. Zero Moment of Truth (ZMOT)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-120\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#121_Account-Based_Selling\" >121. Account-Based Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-121\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#122_Behavioural_Segmentation\" >122. Behavioural Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-122\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#123_Brand_Ambassador\" >123. Brand Ambassador<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-123\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#124_Brand_Loyalty\" >124. Brand Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-124\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#125_Buyers_Journey\" >125. Buyer\u2019s Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-125\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#126_Churn_Rate\" >126. Churn Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-126\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#127_Click-Through\" >127. Click-Through<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-127\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#128_Cohort_Analysis\" >128. Cohort Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-128\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#129_Content_Curation\" >129. Content Curation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-129\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#130_Contextual_Advertising\" >130. Contextual Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-130\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#131_Conversion_Funnel\" >131. Conversion Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-131\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#132_Cost_Per_Impression_CPM\" >132. Cost Per Impression (CPM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-132\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#133_Cross-Selling\" >133. Cross-Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-133\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#134_Customer_Acquisition_Cost_CAC\" >134. Customer Acquisition Cost (CAC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-134\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#135_Customer_Engagement\" >135. Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-135\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#136_Customer_Retention\" >136. Customer Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-136\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#137_Customer_Segmentation\" >137. Customer Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-137\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#138_Data-Driven_Marketing\" >138. Data-Driven Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-138\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#139_Direct_Response_Marketing\" >139. Direct Response Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-139\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#140_Dynamic_Remarketing\" >140. Dynamic Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-140\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#141_Emotional_Branding\" >141. Emotional Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-141\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#142_Event_Marketing\" >142. Event Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-142\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#143_Exit_Rate\" >143. Exit Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-143\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#144_Geofencing\" >144. Geofencing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-144\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#145_Guerrilla_Marketing\" >145. Guerrilla Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-145\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#146_Lifetime_Value_LTV\" >146. Lifetime Value (LTV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-146\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#147_Marketing_Mix\" >147. Marketing Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-147\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#148_Multivariate_Testing\" >148. Multivariate Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-148\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#149_Retargeting\" >149. Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-149\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#150_Web_Analytics\" >150. Web Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-150\" href=\"https:\/\/www.hydrascola.com\/blog\/marketing-terms\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>When I first transitioned into the world of marketing, I was confused by the way\u00a0 People were throwing around words like \u201cSEO,\u201d \u201cCTR,\u201d and &#8220;URL,\u201d so casually, and I had no idea what they meant.\u00a0 I remember sitting in a meeting, nodding along as I understood, while secretly Googling terms under the table.<\/p>\n\n\n\n<p>If you\u2019ve been there or you\u2019re about to step into that world, don\u2019t worry. In this post, I\u2019ll walk you through <strong>150 marketing terms<\/strong> that every newbie marketer should know in 2024.\u00a0<\/p>\n\n\n\n<h2 id=\"1-ab-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_AB_Testing\"><\/span>1. A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine you have two posters, one with a red background and one with a blue background. You put them in different places to see which one gets more attention. That\u2019s A\/B testing. In marketing, it\u2019s about testing two ideas to see which works better.<\/p>\n\n\n\n<h2 id=\"2-above-the-fold\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Above_the_Fold\"><\/span>2. Above the Fold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Think of a newspaper. The most important stories are at the top, where you don\u2019t have to fold the paper to see them. On a website, \u201cabove the fold\u201d is the part you see without scrolling.&nbsp;<\/p>\n\n\n\n<h2 id=\"3-accountbased-marketing-abm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Account-Based_Marketing_ABM\"><\/span>3. Account-Based Marketing (ABM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Focusing your marketing on the people who matter the most is what is called ABM. if you\u2019ve a customer who buys 10 bags from you every month you\u2019d be on them.<\/p>\n\n\n\n<h2 id=\"4-ad-extensionsnbspnbspnbspnbspnbsp\" class=\"wp-block-heading\">4. Ad Extensions     <\/h2>\n\n\n\n<p>Have you ever seen an ad that also shows a phone number or extra links? Those extra details are called ad extensions. They make your ad more useful and clickable.<\/p>\n\n\n\n<h2 id=\"\" class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXejrLcVt3_MoUoxIAYRP9ggt0M-CX6CsisDMMGshj6pGeSZk6uaYTNegq2b9mc8SQXSVWlZ4RjXrAWJyXZS-Aibbl-MXk_fDeCyhsLvV5w7bNFUCwBqBXaApsRKxbPT0qi6nvnfbg?key=wj3fuPQDjuOinxOz0tyE9enQ\" style=\"width: 2000px;\"><\/h2>\n\n\n\n<h2 id=\"5-ad-group\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ad_Group\"><\/span>5. Ad Group<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re running ads for a toy shop, you might have one group of ads for dolls and another group for action figures. Keeping related ads in separate &#8220;ad groups&#8221; ensures better targeting and performance tracking<em>.<\/em><\/p>\n\n\n\n<p>6. Ad Relevance<\/p>\n\n\n\n<p>Imagine you\u2019re trying to sell ice cream to someone who only eats chocolate. Showing them vanilla ads wouldn\u2019t work, right? Ad relevance means making sure your ad matches what people actually want.<\/p>\n\n\n\n<h2 id=\"7-affiliate-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Affiliate_Marketing\"><\/span>7. Affiliate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is like when you tell your friend about a new game, and they buy it because of you. In marketing, if someone promotes a product and gets paid for every sale, it\u2019s called affiliate marketing.<\/p>\n\n\n\n<h2 id=\"8-alt-text\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Alt_Text\"><\/span>8. Alt Text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tells search engines and people who can\u2019t see the picture what it\u2019s about. For example, a picture of a dog could have alt text saying, \u201cCute brown puppy playing with a ball.\u201d<\/p>\n\n\n\n<h2 id=\"9-analytics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Analytics\"><\/span>9. Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analytics is just a fancy word for looking at numbers to see how you\u2019re doing. If you\u2019re selling orange juice, you might track how many people bought it each day. In marketing, tools like Google Analytics do this for websites.<\/p>\n\n\n\n<h2 id=\"10-anchor-text\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Anchor_Text\"><\/span>10. Anchor Text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You know when you see a clickable word or phrase on a website, like \u201cLearn more here\u201d? That&#8217;s the anchor text. It tells you and search engines what the link is about.<\/p>\n\n\n\n<h2 id=\"11-artificial-intelligence-ai\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Artificial_Intelligence_AI\"><\/span>11. Artificial Intelligence (AI)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI helps automate and optimize marketing efforts, from ad creation to customer engagement through chatbots and personalized recommendations. Tools like ChatGPT (yes, me!) are examples of AI in action.<\/p>\n\n\n\n<h2 id=\"12-attribution\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Attribution\"><\/span>12. Attribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you bake cookies and sell them at school, how do you know if people came because of your flyer or your Instagram post? Attribution helps figure out which thing made people buy.<\/p>\n\n\n\n<h2 id=\"13-backlink\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Backlink\"><\/span>13. Backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When another site links to yours, it\u2019s called a backlink. These help your site get more attention from search engines.<\/p>\n\n\n\n<h2 id=\"14-banner-ad\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Banner_Ad\"><\/span>14. Banner Ad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Those big ads you see on websites, usually at the top or side? Those are banner ads. They\u2019re like billboards on the internet.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf-hRN3oT0_GocdOODadt5zyIiQMq5ez5U0Hw8N_6_xnBoNTjyvPn8BZCXssQIeHoVihW0JcdmdlBLY5azym4ac4x0XwwTfSfo0gV9UGwVMGlpdPLpGcoZbcGLr46kaIEyV89INAw?key=wj3fuPQDjuOinxOz0tyE9enQ\" alt=\"\" style=\"width:397px;height:auto\"\/><\/figure>\n\n\n\n<h2 id=\"15-behavioral-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Behavioral_Targeting\"><\/span>15. Behavioral Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine knowing your friend always buys bubblegum. You\u2019d make sure to bring bubblegum to sell. Behavioural targeting means using people\u2019s past actions to show them things they\u2019d like.<\/p>\n\n\n\n<h2 id=\"16-black-hat-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Black_Hat_SEO\"><\/span>16. Black Hat SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is like cheating in a game. Some people use tricks to rank their websites higher on Google. But if they get caught, they could get kicked out. Always play fair!<\/p>\n\n\n\n<h2 id=\"17-blog\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Blog\"><\/span>17. Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A blog is like a personal diary, but for sharing ideas with the world. If you love cooking, you could start a blog with your favourite recipes. Businesses use blogs to share helpful tips and bring more visitors to their websites.<\/p>\n\n\n\n<h2 id=\"18-bounce-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Bounce_Rate\"><\/span>18. Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine someone walking into a shop, looking around for two seconds, and leaving without buying anything. On a website, this is called a \u201cbounce.\u201d A high bounce rate means people aren\u2019t sticking around\u2014time to make your site more interesting!<\/p>\n\n\n\n<h2 id=\"19-brand-awareness\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Brand_Awareness\"><\/span>19. Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You know how everyone recognizes the Coca-Cola logo? That\u2019s brand awareness, making sure people know and remember your brand.<\/p>\n\n\n\n<h2 id=\"20-brand-equity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Brand_Equity\"><\/span>20. Brand Equity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brand equity is like having a good reputation. If everyone trusts your brand, like Apple or Nike, you can charge more because people know you\u2019re worth it.<\/p>\n\n\n\n<h2 id=\"21-brand-positioning\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Brand_Positioning\"><\/span>21. Brand Positioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is how you want people to think about your brand. For example, Volvo = safety, and Tesla = innovation. What\u2019s your brand\u2019s \u201cthing\u201d?<\/p>\n\n\n\n<h2 id=\"22-buyer-persona\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Buyer_Persona\"><\/span>22. Buyer Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A buyer persona is like imagining your dream customer. Are they a sporty teenager? A busy mom? Knowing this helps you talk to them in a way they\u2019ll understand.<\/p>\n\n\n\n<h2 id=\"23-call-to-action-cta\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Call_to_Action_CTA\"><\/span>23. Call to Action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ever seen a button that says \u201cBuy Now!\u201d or \u201cSign Up Here!\u201d? That\u2019s a CTA. It tells people what to do next. Without it, they might just scroll past.<\/p>\n\n\n\n<h2 id=\"24-canonical-tag\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Canonical_Tag\"><\/span>24. Canonical Tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is a little tag that tells search engines which version of a page is the main one. It\u2019s like saying, \u201cThis is the real deal!\u201d<\/p>\n\n\n\n<h2 id=\"25-chatbot\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Chatbot\"><\/span>25. Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chatbots are like robots that talk to you online. If you\u2019ve ever typed a question into a website and got an instant reply, that was probably a chatbot.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXciBJZWCafb70NBnAcuz8aZDktwmgUzLsf-298WVoX7ITWSaDO67e17WPTMx41_KOIRza0_pey3QwODHiqZ7n250lolJzM_35QeODMmEBRAv9bKoDMbZxorsazjny3bGqr67NirTA?key=wj3fuPQDjuOinxOz0tyE9enQ\" alt=\"\" style=\"width:388px;height:auto\"\/><\/figure>\n\n\n\n<h2 id=\"26-clickthrough-rate-ctr\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Click-Through_Rate_CTR\"><\/span>26. Click-Through Rate (CTR)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Click-through rate (CTR) measures how effective an ad is. If 100 people see your ad and 10 click, your CTR is 10%. A higher CTR often means better audience engagement.<\/p>\n\n\n\n<h2 id=\"27-content-management-system-cms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_Content_Management_System_CMS\"><\/span>27. Content Management System (CMS)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A CMS is like the software you use to build a website, even if you don\u2019t know how to code. WordPress is a popular example.<\/p>\n\n\n\n<h2 id=\"28-content-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_Content_Marketing\"><\/span>28. Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content marketing is all about sharing helpful or fun stuff to attract people. For example, a sports store might post-workout tips to get people interested in their gear.<\/p>\n\n\n\n<h2 id=\"29-conversion-path\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Conversion_Path\"><\/span>29. Conversion Path<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is the journey someone takes to become a customer. Maybe they saw your Instagram ad, clicked a link, and bought something. That whole process is the conversion path.<\/p>\n\n\n\n<h2 id=\"30-conversion-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Conversion_Rate\"><\/span>30. Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If 100 people visit your website and 5 of them buy something, your conversion rate is 5%. The higher, the better!<\/p>\n\n\n\n<h2 id=\"31-conversion-rate-optimization-cro\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Conversion_Rate_Optimization_CRO\"><\/span>31. Conversion Rate Optimization (CRO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CRO is like tweaking your lemonade stand to sell more cups. Maybe you add a bigger sign or move the table closer to the playground. In marketing, it\u2019s about making small changes to your website or ads to get more people to take action.<\/p>\n\n\n\n<h2 id=\"32-cost-per-acquisition-cpa\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Cost_Per_Acquisition_CPA\"><\/span>32. Cost Per Acquisition (CPA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s say you spend \u20a61,000 on ads and get 2 new customers. Your CPA is \u20a6500 per customer. Keeping this cost low means you\u2019re marketing smartly.<\/p>\n\n\n\n<h2 id=\"33-cost-per-click-cpc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Cost_Per_Click_CPC\"><\/span>33. Cost Per Click (CPC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"cost-per-click-cpc-refers-to-the-amount-paid-for-each-ad-click-for-instance-if-you-spend-%25e2%2582%25a61000-and-get-100-clicks-your-cpc-is-%25e2%2582%25a610-lower-cpc-often-means-better-ad-efficiency\" class=\"wp-block-heading\">Cost per click (CPC) refers to the amount paid for each ad click. For instance, if you spend \u20a61,000 and get 100 clicks, your CPC is \u20a610. Lower CPC often means better ad efficiency.<\/h3>\n\n\n\n<h2 id=\"34-customer-journey\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34_Customer_Journey\"><\/span>34. Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine someone hearing about your brand, checking your website, and finally buying your product. That\u2019s their customer journey. Your job is to make every step easy and enjoyable.<\/p>\n\n\n\n<h2 id=\"35-customer-lifetime-value-clv\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"35_Customer_Lifetime_Value_CLV\"><\/span>35. Customer Lifetime Value (CLV)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If a customer keeps coming back and spends \u20a650,000 with your business over a few years, that\u2019s their CLV. Focus on keeping customers happy so they stick around longer.<\/p>\n\n\n\n<h2 id=\"36-customer-relationship-management-crm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"36_Customer_Relationship_Management_CRM\"><\/span>36. Customer Relationship Management (CRM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A CRM is like a digital notebook where you track all your customers. It helps you remember important details, like their favourite products or when to follow up.<\/p>\n\n\n\n<h2 id=\"37-data-mining\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"37_Data_Mining\"><\/span>37. Data Mining<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Data mining is like digging through sand to find gold. In marketing, it\u2019s analyzing lots of data to find useful patterns, like when customers buy the most.<\/p>\n\n\n\n<h2 id=\"38-demand-generation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"38_Demand_Generation\"><\/span>38. Demand Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine you\u2019re selling bikes, and you get people excited about biking with events or social media posts. That\u2019s demand generation\u2014creating interest before people even know they want what you\u2019re offering.<\/p>\n\n\n\n<h2 id=\"39-digital-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"39_Digital_Marketing\"><\/span>39. Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital marketing is simply promoting your brand online. It includes social media, emails, ads, and websites. If it\u2019s on the internet, it\u2019s digital marketing.<\/p>\n\n\n\n<h2 id=\"40-direct-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"40_Direct_Marketing\"><\/span>40. Direct Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Direct marketing is like sending a letter straight to someone\u2019s mailbox, but online. Think email newsletters, text messages, or DMs\u2014anything that goes directly to your customer.<\/p>\n\n\n\n<h2 id=\"41-display-advertising\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"41_Display_Advertising\"><\/span>41. Display Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Are those image or video ads you see on websites? That\u2019s display advertising. Make them colourful and eye-catching to grab attention.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe_dhmvW8xk9YhEtLeP2XVNBL9rrwqB6WA5MZ2P8MzyMBXGKEhY0PI8AD41hDNBwGc4sEKa87InRFVoRfLN1CPzCJTua77DwLMBHt-otz3ydt-3ZqcJe0McO7bml24AdUSHHrX9?key=wj3fuPQDjuOinxOz0tyE9enQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"42-drip-campaign\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"42_Drip_Campaign\"><\/span>42. Drip Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A drip campaign is like sending reminders one step at a time. For example, you send an email saying, \u201cWelcome!\u201d and another one a few days later saying, \u201cHere\u2019s how to get started.\u201d<\/p>\n\n\n\n<h2 id=\"43-dynamic-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"43_Dynamic_Content\"><\/span>43. Dynamic Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dynamic content changes based on who\u2019s viewing it. For example, Netflix recommends shows based on what you\u2019ve watched before. That\u2019s dynamic content at work.<\/p>\n\n\n\n<h2 id=\"44-earned-media\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"44_Earned_Media\"><\/span>44. Earned Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Earned media is free publicity you didn\u2019t pay for, like when someone shares your blog or tweets about your product. It\u2019s the best kind of exposure!<\/p>\n\n\n\n<h2 id=\"45-email-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"45_Email_Marketing\"><\/span>45. Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing is like writing letters to your customers. Use it to share updates, special offers, or tips. Just make sure your emails are helpful, not spammy.<\/p>\n\n\n\n<h2 id=\"46-engagement-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"46_Engagement_Rate\"><\/span>46. Engagement Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you post on Instagram and 100 people like, comment, or share, that\u2019s engagement. A high engagement rate means people love what you\u2019re sharing.<\/p>\n\n\n\n<h2 id=\"47-evergreen-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"47_Evergreen_Content\"><\/span>47. Evergreen Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Evergreen content never goes out of style. Think \u201cHow to Tie a Tie\u201d or \u201cBest Cake Recipes.\u201d It stays useful no matter when someone finds it.<\/p>\n\n\n\n<h2 id=\"48-geotargeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"48_Geotargeting\"><\/span>48. Geotargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geotargeting means showing ads based on location. For example, if it\u2019s raining in Abuja, a brand might show ads for raincoats there\u2014but not in Lagos, where it\u2019s sunny.<\/p>\n\n\n\n<h2 id=\"49-growth-hacking\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"49_Growth_Hacking\"><\/span>49. Growth Hacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Growth hacking is like finding shortcuts to grow your business. Dropbox, for example, grew by giving users more storage when they referred friends.<\/p>\n\n\n\n<h2 id=\"50-hashtag\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"50_Hashtag\"><\/span>50. Hashtag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hashtags are like labels for your content. If you post about dogs, adding #CuteDogs can help more people find your post. Use popular ones to reach a wider audience.<\/p>\n\n\n\n<h2 id=\"51-heatmap\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"51_Heatmap\"><\/span>51. Heatmap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A heatmap shows where people click or spend time on your website. It\u2019s like a treasure map, helping you see what\u2019s working and what\u2019s not.<\/p>\n\n\n\n<h2 id=\"52-hyperlink\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"52_Hyperlink\"><\/span>52. Hyperlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A hyperlink is just a clickable link, like \u201cVisit our site.\u201d Use it to connect your audience to useful pages.<\/p>\n\n\n\n<h2 id=\"53-inbound-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"53_Inbound_Marketing\"><\/span>53. Inbound Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inbound marketing is like planting seeds and waiting for people to come to you. Create helpful content that attracts people naturally, like blogs or free guides.<\/p>\n\n\n\n<h2 id=\"54-influencer-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"54_Influencer_Marketing\"><\/span>54. Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is like getting a cool kid in school to talk about your lemonade stand. When influencers promote your product, their fans pay attention.<\/p>\n\n\n\n<h2 id=\"55-infographic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"55_Infographic\"><\/span>55. Infographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An infographic is like a colorful poster full of useful info. Use them to explain ideas in a fun, visual way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfIZ96fx6-XCH2t6085pAHeUwqUemiQ0vCFLHSvh_f1kgxys2GdLxpHmgGjTfZxjnkrrK1MZOBiDrJl3KSqIbXubk5L6ggQLmDg8FNdxBDIxRpzPguqC5NUUEfR1RcUvgpHkBhy?key=wj3fuPQDjuOinxOz0tyE9enQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"56-interactive-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"56_Interactive_Content\"><\/span>56. Interactive Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Interactive content gets people involved. For example, quizzes like \u201cWhat\u2019s Your Style?\u201d keep users engaged longer.<\/p>\n\n\n\n<h2 id=\"57-key-performance-indicator-kpi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"57_Key_Performance_Indicator_KPI\"><\/span>57. Key Performance Indicator (KPI)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPIs are your goals, like \u201cGet 1,000 Instagram followers this month.\u201d They help you track your progress.<\/p>\n\n\n\n<h2 id=\"58-keyword\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"58_Keyword\"><\/span>58. Keyword<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keywords are the words people type into Google, like \u201cbest laptops for students.\u201d Use them in your content so people can find you.<\/p>\n\n\n\n<h2 id=\"59-keyword-density\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"59_Keyword_Density\"><\/span>59. Keyword Density<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your blog is about dogs, make sure \u201cdogs\u201d show up often\u2014but not too much, or it\u2019ll feel unnatural. Keyword density is about balance.<\/p>\n\n\n\n<h2 id=\"60-keyword-research\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"60_Keyword_Research\"><\/span>60. Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword research is like figuring out what people are searching for. Tools like Google\u2019s Keyword Planner can help you find the best keywords to use.<\/p>\n\n\n\n<h2 id=\"61-landing-page\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"61_Landing_Page\"><\/span>61. Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A landing page is a single page designed for one thing\u2014like signing up for a free trial. Keep it simple and focused.<\/p>\n\n\n\n<h2 id=\"62-lead-generation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"62_Lead_Generation\"><\/span>62. Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lead generation is about collecting contact details from people who might buy from you. Offer something free, like an eBook, in exchange for their email.<\/p>\n\n\n\n<h2 id=\"63-lead-nurturing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"63_Lead_Nurturing\"><\/span>63. Lead Nurturing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you\u2019ve got a lead\u2019s email, don\u2019t forget about them! Send them helpful tips or updates until they\u2019re ready to buy.<\/p>\n\n\n\n<h2 id=\"64-link-building\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"64_Link_Building\"><\/span>64. Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Link building is like making friends online. When other websites link to yours, it tells Google, \u201cThis site is worth visiting!\u201d Create great content so others want to link to you naturally.<\/p>\n\n\n\n<h2 id=\"65-longtail-keyword\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"65_Long-Tail_Keyword\"><\/span>65. Long-Tail Keyword<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Long-tail keywords are longer, specific search phrases, like \u201cbest running shoes for flat feet.\u201d They\u2019re easier to rank for and attract people who are ready to buy.<\/p>\n\n\n\n<h2 id=\"66-lookalike-audience\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"66_Lookalike_Audience\"><\/span>66. Lookalike Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you already have loyal customers, platforms like Facebook can find people who are similar to them. This is your lookalike audience\u2014people who are likely to love your brand too.<\/p>\n\n\n\n<h2 id=\"67-marketing-automation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"67_Marketing_Automation\"><\/span>67. Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine you could set up emails or social posts to send automatically while you sleep. That\u2019s marketing automation, and tools like Mailchimp make it super easy.<\/p>\n\n\n\n<h2 id=\"68-marketing-funnel\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"68_Marketing_Funnel\"><\/span>68. Marketing Funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A well-optimized funnel can improve conversions significantly. For instance, Amazon&#8217;s funnel, from personalized recommendations to one-click purchases, helps maintain its <strong>38% conversion rate<\/strong> (far above the e-commerce average of 2-3%).<\/p>\n\n\n\n<h2 id=\"69-marketing-qualified-lead-mql\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"69_Marketing_Qualified_Lead_MQL\"><\/span>69. Marketing Qualified Lead (MQL)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An MQL is like a friend who says, \u201cI\u2019m interested in your lemonade stand, but I\u2019m not ready to buy yet.\u201d They\u2019re more likely to buy than a random person, but they need more convincing.<\/p>\n\n\n\n<h2 id=\"70-meta-description\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"70_Meta_Description\"><\/span>70. Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you search Google, that short summary under the link is the meta description. Write one that\u2019s clear and catchy to make people click your link.<\/p>\n\n\n\n<h2 id=\"71-meta-tags\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"71_Meta_Tags\"><\/span>71. Meta Tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta tags are bits of code that help search engines understand your website. They\u2019re like labels that tell Google, \u201cThis page is about cats.\u201d<\/p>\n\n\n\n<h2 id=\"72-mobile-optimization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"72_Mobile_Optimization\"><\/span>72. Mobile Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have you ever visited a website on your phone and it looked weird? Mobile optimization means making sure your site looks great and works well on phones and tablets.<\/p>\n\n\n\n<h2 id=\"73-multichannel-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"73_Multichannel_Marketing\"><\/span>73. Multichannel Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This means using lots of platforms\u2014like social media, email, and ads\u2014to reach your audience. The more places you show up, the better!<\/p>\n\n\n\n<h2 id=\"74-native-advertising\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"74_Native_Advertising\"><\/span>74. Native Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Native ads blend in with the content around them. For example, a sponsored post on Instagram looks like a regular post, but it\u2019s actually an ad.<\/p>\n\n\n\n<h2 id=\"75-negative-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"75_Negative_Keywords\"><\/span>75. Negative Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s say you sell luxury handbags. You wouldn\u2019t want to show your ads to people searching for \u201ccheap handbags.\u201d Negative keywords tell search engines to skip certain words.<\/p>\n\n\n\n<h2 id=\"76-net-promoter-score-nps\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"76_Net_Promoter_Score_NPS\"><\/span>76. Net Promoter Score (NPS)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>NPS measures how likely your customers are to recommend you to others. If you get a 9 or 10, that\u2019s great! Anything below 7 means there\u2019s room for improvement.<\/p>\n\n\n\n<p>Companies like Tesla and Apple have NPS scores above <strong>70<\/strong>, showing strong customer loyalty. In contrast, airlines often score below <strong>40<\/strong> due to inconsistent service.<\/p>\n\n\n\n<h2 id=\"77-omnichannel-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"77_Omnichannel_Marketing\"><\/span>77. Omnichannel Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Omnichannel marketing is like being everywhere your customers are. They can start chatting with you on Instagram, continue on your website, and finish in your app without any hiccups.<\/p>\n\n\n\n<h2 id=\"78-onpage-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"78_On-Page_SEO\"><\/span>78. On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is about improving things directly on your website, like adding keywords, writing great headlines, or making your pages load faster.<\/p>\n\n\n\n<h2 id=\"79-open-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"79_Open_Rate\"><\/span>79. Open Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In email marketing, the open rate shows how many people opened your email. A catchy subject line can help boost this number.<\/p>\n\n\n\n<h2 id=\"80-organic-search\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"80_Organic_Search\"><\/span>80. Organic Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organic search is when people find your website naturally, without you paying for ads. Good SEO makes this happen.<\/p>\n\n\n\n<h2 id=\"81-outbound-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"81_Outbound_Marketing\"><\/span>81. Outbound Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outbound marketing is when you reach out to people first, like sending an email blast or making cold calls.<\/p>\n\n\n\n<h2 id=\"82-page-authority\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"82_Page_Authority\"><\/span>82. Page Authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Page authority is a score that predicts how well your page will rank on Google. The higher the score, the better your chances.<\/p>\n\n\n\n<h2 id=\"83-pageview\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"83_Pageview\"><\/span>83. Pageview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every time someone visits a page on your website, it counts as a pageview. More page views mean people are interested in your content.<\/p>\n\n\n\n<h2 id=\"84-pay-per-click-ppc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"84_Pay_Per_Click_PPC\"><\/span>84. Pay Per Click (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With PPC ads, you pay only when someone clicks on your ad. For example, Google Ads works on this model.<\/p>\n\n\n\n<h2 id=\"85-persona\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"85_Persona\"><\/span>85. Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A persona is a detailed description of your ideal customer. For example, \u201cSarah, a 25-year-old student who loves fashion and shops online weekly.\u201d<\/p>\n\n\n\n<h2 id=\"86-programmatic-advertising\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"86_Programmatic_Advertising\"><\/span>86. Programmatic Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is like using a smart machine to buy ads for you. It\u2019s fast and makes sure your ads are shown to the right people.<\/p>\n\n\n\n<h2 id=\"87-qualified-lead\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"87_Qualified_Lead\"><\/span>87. Qualified Lead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A qualified lead is someone who\u2019s likely to buy from you because they match your target audience and have shown interest in your product.<\/p>\n\n\n\n<h2 id=\"88-reach\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"88_Reach\"><\/span>88. Reach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reach is the number of people who see your content. The bigger your reach, the more people know about your brand.<\/p>\n\n\n\n<h2 id=\"89-remarketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"89_Remarketing\"><\/span>89. Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You know those ads that follow you around after you visit a website? That\u2019s remarketing, and it\u2019s great for reminding people to come back and buy.<\/p>\n\n\n\n<h2 id=\"90-responsive-design\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"90_Responsive_Design\"><\/span>90. Responsive Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Responsive design means your website looks good on all devices\u2014phones, tablets, or computers. It\u2019s a must in today\u2019s world.<\/p>\n\n\n\n<h2 id=\"91-return-on-investment-roi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"91_Return_on_Investment_ROI\"><\/span>91. Return on Investment (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ROI measures how much money you make compared to how much you spend. If you spent \u20a61,000 on ads and earned \u20a65,000, your ROI is great!<\/p>\n\n\n\n<h2 id=\"92-retargeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"92_Retargeting\"><\/span>92. Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Similar to remarketing, retargeting shows ads to people who\u2019ve already interacted with your site or app.<\/p>\n\n\n\n<p>Retargeting ads have <strong>10x higher click-through rates<\/strong> than regular display ads and contribute to a <strong>70% increase in conversion rates<\/strong> (WordStream, 2023).<\/p>\n\n\n\n<h2 id=\"93-search-engine-marketing-sem\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"93_Search_Engine_Marketing_SEM\"><\/span>93. Search Engine Marketing (SEM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEM uses paid ads to make your website show up in Google searches. Combine it with good SEO for even better results.<\/p>\n\n\n\n<h2 id=\"94-search-engine-optimization-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"94_Search_Engine_Optimization_SEO\"><\/span>94. Search Engine Optimization (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO is all about making your website easy to find on Google. Use keywords, write great content, and get backlinks to improve your ranking.<\/p>\n\n\n\n<h2 id=\"95-search-engine-results-page-serp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"95_Search_Engine_Results_Page_SERP\"><\/span>95. Search Engine Results Page (SERP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you search for something on Google, the list of results is called the SERP. Your goal? Get on the first page!<\/p>\n\n\n\n<h2 id=\"96-segmentation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"96_Segmentation\"><\/span>96. Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Segmentation is about dividing your audience into smaller groups. For example, separate your email list into students and working professionals for better targeting.<\/p>\n\n\n\n<h2 id=\"97-share-of-voice\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"97_Share_of_Voice\"><\/span>97. Share of Voice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Share of voice is how much people talk about your brand compared to your competitors. The more, the better!<\/p>\n\n\n\n<h2 id=\"98-sitelink\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"98_Sitelink\"><\/span>98. Sitelink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sitelinks are extra links that appear under a search result, helping users find specific pages faster.<\/p>\n\n\n\n<h2 id=\"99-social-listening\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"99_Social_Listening\"><\/span>99. Social Listening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social listening is like eavesdropping on social media. It helps you see what people are saying about your brand.<\/p>\n\n\n\n<h2 id=\"100-social-media-marketing-smm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"100_Social_Media_Marketing_SMM\"><\/span>100. Social Media Marketing (SMM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using platforms like Instagram, Twitter, and Facebook to connect with your audience and promote your brand.<\/p>\n\n\n\n<p>Nike\u2019s \u201cYou Can\u2019t Stop Us\u201d campaign generated <strong>50 million views in 24 hours<\/strong>, proving the power of viral brand storytelling.<\/p>\n\n\n\n<h2 id=\"101-split-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"101_Split_Testing\"><\/span>101. Split Testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Split testing is like A\/B testing. You test two versions of something\u2014like two email subject lines\u2014to see which one gets a better response. It\u2019s all about finding what works best.<\/p>\n\n\n\n<h2 id=\"102-sponsored-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"102_Sponsored_Content\"><\/span>102. Sponsored Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sponsored content is when a brand pays to have its message shared, but it looks like regular content. For example, an influencer might post a picture of your product with \u201c#Sponsored.\u201d<\/p>\n\n\n\n<h2 id=\"103-subscriber\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"103_Subscriber\"><\/span>103. Subscriber<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A subscriber is someone who signs up to get updates from you, like your newsletter. Treat them well\u2014they\u2019re your biggest fans!<\/p>\n\n\n\n<h2 id=\"104-target-audience\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"104_Target_Audience\"><\/span>104. Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your target audience is the group of people most likely to buy your product. For a toy store, your target audience might be parents with young kids.<\/p>\n\n\n\n<h2 id=\"105-thought-leadership\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"105_Thought_Leadership\"><\/span>105. Thought Leadership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is about showing you\u2019re an expert. Share your knowledge through blogs, webinars, or speaking events to become a go-to person in your industry.<\/p>\n\n\n\n<h2 id=\"106-top-of-the-funnel-tofu\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"106_Top_of_the_Funnel_TOFU\"><\/span>106. Top of the Funnel (TOFU)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is the first stage where people learn about your brand. Focus on grabbing attention with blogs, videos, or social media posts.<\/p>\n\n\n\n<h2 id=\"107-unique-selling-proposition-usp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"107_Unique_Selling_Proposition_USP\"><\/span>107. Unique Selling Proposition (USP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your USP is what makes you special. For example, if your lemonade is made with organic lemons, that\u2019s your USP!<\/p>\n\n\n\n<h2 id=\"108-user-experience-ux\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"108_User_Experience_UX\"><\/span>108. User Experience (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UX is about how easy and enjoyable it is to use your website or app. Think of it like this: if people can\u2019t figure out how to buy from your site, they\u2019ll leave.<\/p>\n\n\n\n<h2 id=\"109-usergenerated-content-ugc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"109_User-Generated_Content_UGC\"><\/span>109. User-Generated Content (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is content made by your customers, like reviews or photos of them using your product. It\u2019s like free advertising!<\/p>\n\n\n\n<h2 id=\"110-value-proposition\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"110_Value_Proposition\"><\/span>110. Value Proposition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A value proposition is the reason people should choose your product. For example, \u201cWe deliver fresh pizza in 30 minutes or less.\u201d<\/p>\n\n\n\n<h2 id=\"111-video-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"111_Video_Marketing\"><\/span>111. Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using videos to promote your brand. A short clip showing how your product works can be more engaging than just words or pictures.<\/p>\n\n\n\n<h2 id=\"112-viral-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"112_Viral_Marketing\"><\/span>112. Viral Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When your content spreads like wildfire\u2014think funny memes or catchy TikTok dances. Aim for shareable, relatable ideas.<\/p>\n\n\n\n<h2 id=\"113-web-analytics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"113_Web_Analytics\"><\/span>113. Web Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is like looking at the score after a game. Web analytics tools like Google Analytics show you how many people visit your site, what they do, and where they come from.<\/p>\n\n\n\n<h2 id=\"114-webinar\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"114_Webinar\"><\/span>114. Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A webinar is like an online class where you teach people something useful and talk about your product at the same time.<\/p>\n\n\n\n<h2 id=\"115-white-hat-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"115_White_Hat_SEO\"><\/span>115. White Hat SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is the good, honest way to improve your search rankings\u2014using great content, proper keywords, and ethical strategies.<\/p>\n\n\n\n<h2 id=\"116-white-paper\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"116_White_Paper\"><\/span>116. White Paper<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A white paper is a detailed guide or report on a topic. For example, if you sell eco-friendly products, write a white paper about reducing waste.<\/p>\n\n\n\n<h2 id=\"117-workflow\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"117_Workflow\"><\/span>117. Workflow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A workflow is an automated sequence of tasks. For example, when someone signs up for your email list, they automatically get a welcome email, followed by a discount offer.<\/p>\n\n\n\n<h2 id=\"118-xml-sitemap\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"118_XML_Sitemap\"><\/span>118. XML Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An XML sitemap is like a map of your website for search engines. It helps them understand all the pages you have.<\/p>\n\n\n\n<h2 id=\"119-yield-management\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"119_Yield_Management\"><\/span>119. Yield Management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is about adjusting prices based on demand. For example, airlines charge more for tickets during holidays because demand is high.<\/p>\n\n\n\n<h2 id=\"120-zero-moment-of-truth-zmot\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"120_Zero_Moment_of_Truth_ZMOT\"><\/span>120. Zero Moment of Truth (ZMOT)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is the moment when someone decides to search for your product online before buying it. Be present with reviews, blogs, or videos to influence their choice.<\/p>\n\n\n\n<h2 id=\"121-accountbased-selling\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"121_Account-Based_Selling\"><\/span>121. Account-Based Selling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Account-based selling focuses on specific high-value customers, like big companies, instead of targeting everyone.<\/p>\n\n\n\n<h2 id=\"122-behavioural-segmentation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"122_Behavioural_Segmentation\"><\/span>122. Behavioural Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is grouping your audience based on their behaviour, like people who visit your website but don\u2019t buy. Send them a reminder to complete their purchase!<\/p>\n\n\n\n<h2 id=\"123-brand-ambassador\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"123_Brand_Ambassador\"><\/span>123. Brand Ambassador<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A brand ambassador is someone who loves your product and tells others about it. Think of athletes promoting sports drinks\u2014they\u2019re ambassadors!<\/p>\n\n\n\n<h2 id=\"124-brand-loyalty\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"124_Brand_Loyalty\"><\/span>124. Brand Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brand loyalty is when people keep choosing your brand, even if other options are available. Build loyalty by offering great products and amazing service.<\/p>\n\n\n\n<h2 id=\"125-buyers-journey\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"125_Buyers_Journey\"><\/span>125. Buyer\u2019s Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The buyer\u2019s journey is the steps people take to go from learning about your product to actually buying it. Make each step easy and fun!<\/p>\n\n\n\n<h2 id=\"126-churn-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"126_Churn_Rate\"><\/span>126. Churn Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The churn rate is the percentage of customers who stop using your service. Keep it low by keeping your customers happy and engaged.<\/p>\n\n\n\n<h2 id=\"127-clickthrough\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"127_Click-Through\"><\/span>127. Click-Through<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When someone clicks on your ad or email, that\u2019s a click-through. The more clicks, the better!<\/p>\n\n\n\n<h2 id=\"128-cohort-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"128_Cohort_Analysis\"><\/span>128. Cohort Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is about grouping people based on when they joined. For example, see how customers who signed up in January behave compared to those in February.<\/p>\n\n\n\n<h2 id=\"129-content-curation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"129_Content_Curation\"><\/span>129. Content Curation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content curation is sharing helpful or interesting stuff from other people. For example, share an article from a trusted source with your own thoughts added.<\/p>\n\n\n\n<h2 id=\"130-contextual-advertising\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"130_Contextual_Advertising\"><\/span>130. Contextual Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This means showing ads that match the content around them. For example, an ad for travel deals appears on a blog about vacation spots.<\/p>\n\n\n\n<h2 id=\"131-conversion-funnel\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"131_Conversion_Funnel\"><\/span>131. Conversion Funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The conversion funnel is the path people take to become their customers. Guide them step by step, from learning about your product to making a purchase.<\/p>\n\n\n\n<h2 id=\"132-cost-per-impression-cpm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"132_Cost_Per_Impression_CPM\"><\/span>132. Cost Per Impression (CPM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CPM is how much you pay for 1,000 people to see your ad. It\u2019s a common way to price brand awareness campaigns.<\/p>\n\n\n\n<h2 id=\"133-crossselling\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"133_Cross-Selling\"><\/span>133. Cross-Selling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cross-selling is when you suggest other products to customers. For example, \u201cWould you like fries with that ice-cream?\u201d<\/p>\n\n\n\n<h2 id=\"134-customer-acquisition-cost-cac\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"134_Customer_Acquisition_Cost_CAC\"><\/span>134. Customer Acquisition Cost (CAC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is how much you spend to get a new customer. Keep it low by focusing on smart, efficient marketing strategies.<\/p>\n\n\n\n<h2 id=\"135-customer-engagement\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"135_Customer_Engagement\"><\/span>135. Customer Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer engagement is how often people interact with your brand. Respond to comments, share updates, and keep the conversation going!<\/p>\n\n\n\n<h2 id=\"136-customer-retention\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"136_Customer_Retention\"><\/span>136. Customer Retention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retention is about keeping your customers coming back. Offer rewards, great service, and stay in touch to build loyalty.<\/p>\n\n\n\n<h2 id=\"137-customer-segmentation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"137_Customer_Segmentation\"><\/span>137. Customer Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Divide your audience into groups based on things like age, location, or behaviour. This helps you create more personalized campaigns.<\/p>\n\n\n\n<h2 id=\"138-datadriven-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"138_Data-Driven_Marketing\"><\/span>138. Data-Driven Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is using numbers and facts to make smarter decisions. For example, if your data shows people open emails at 8 AM, send your campaigns at that time.<\/p>\n\n\n\n<h2 id=\"139-direct-response-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"139_Direct_Response_Marketing\"><\/span>139. Direct Response Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is marketing designed to get immediate action, like \u201cBuy now!\u201d or \u201cSign up today!\u201d<\/p>\n\n\n\n<h2 id=\"140-dynamic-remarketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"140_Dynamic_Remarketing\"><\/span>140. Dynamic Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dynamic remarketing shows personalized ads based on what people look at on your website. For example, if they browse shoes, they\u2019ll see ads for those shoes later.<\/p>\n\n\n\n<h2 id=\"141-emotional-branding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"141_Emotional_Branding\"><\/span>141. Emotional Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Emotional branding connects with people\u2019s feelings. For example, Nike inspires athletes with \u201cJust Do It,\u201d tapping into their motivation.<\/p>\n\n\n\n<h2 id=\"142-event-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"142_Event_Marketing\"><\/span>142. Event Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is promoting your brand through events, like webinars or live shows. It\u2019s a fun way to engage your audience.<\/p>\n\n\n\n<h2 id=\"143-exit-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"143_Exit_Rate\"><\/span>143. Exit Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The exit rate shows the percentage of people who leave your site from a specific page. High exit rates might mean something\u2019s wrong with that page.<\/p>\n\n\n\n<h2 id=\"144-geofencing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"144_Geofencing\"><\/span>144. Geofencing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geofencing is like setting up an invisible boundary. When people enter that area, they see your ads\u2014for example, showing a pizza deal to people near your shop.<\/p>\n\n\n\n<h2 id=\"145-guerrilla-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"145_Guerrilla_Marketing\"><\/span>145. Guerrilla Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Guerrilla marketing is all about creativity. Think of flash mobs, street art, or viral stunts that grab attention without a huge budget.<\/p>\n\n\n\n<h2 id=\"146-lifetime-value-ltv\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"146_Lifetime_Value_LTV\"><\/span>146. Lifetime Value (LTV)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LTV measures how much money a customer will spend with you over time. Keep customers happy to increase this number.<\/p>\n\n\n\n<h2 id=\"147-marketing-mix\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"147_Marketing_Mix\"><\/span>147. Marketing Mix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The marketing mix is the four Ps: Product, Price, Place, and Promotion. Balance these to create a successful strategy.<\/p>\n\n\n\n<h2 id=\"148-multivariate-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"148_Multivariate_Testing\"><\/span>148. Multivariate Testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is testing multiple things at once\u2014like two headlines and two images\u2014to see which combination works best.<\/p>\n\n\n\n<h2 id=\"149-retargeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"149_Retargeting\"><\/span>149. Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retargeting shows ads to people who already visited your site but didn\u2019t buy. It\u2019s like saying, \u201cHey, remember me?\u201d<\/p>\n\n\n\n<h2 id=\"150-web-analytics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"150_Web_Analytics\"><\/span>150. Web Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web analytics helps you track and understand how people use your site. Use tools like Google Analytics to see what\u2019s working and what\u2019s not.<\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>And there you have it\u2014150 marketing terms explained in a way that\u2019s easy to understand and super relatable. Keep this guide handy as you start your marketing journey, and you\u2019ll be talking like a pro in no time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Damaris Okino When I first transitioned into the world of marketing, I was confused by the way\u00a0 People were throwing around words like \u201cSEO,\u201d \u201cCTR,\u201d and &#8220;URL,\u201d so casually, and I had no idea what they meant.\u00a0 I remember sitting in a meeting, nodding along as I understood, while secretly Googling terms under the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/posts\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":2,"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":1237,"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/posts\/1068\/revisions\/1237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/media?parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/categories?post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hydrascola.com\/blog\/wp-json\/wp\/v2\/tags?post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}