5 Steps to Mastering Custom Audiences on Facebook
Facebook ads are great for getting you leads and conversions, but if you’re not targeting the right audience, then your money is simply going down the drain. That’s where custom audiences (insert link to “What are custom audiences and How to use them in Facebook ads”) come in. Custom audiences let you focus your ad […]
What is Conversion Rate and How to Calculate It?
Getting people to visit your website or landing page is one thing but getting them to take action is another. Whether you want them to buy a product, sign up for a newsletter, or fill out a form, the magnitude of your success lies in your conversion rate. A strong conversion rate means your marketing […]
What is Public Relations? (Origin of Public Relations)
One of the secrets to a thriving business is strong public relations (PR). PR involves putting your business in the best light possible and actively managing the situation when crises or complaints arise. With good PR, businesses can maintain a positive reputation, keep existing customers proud, and attract new ones without relying on large advertising […]
What is Content Writing? How to Become a Content Writer in 2025
What is Content Writing? Content writing isn’t just about smashing your keyboard and hoping something profound comes out, it’s about crafting narratives that inform, educate, entertain, and convert. It’s the secret sauce behind business success, brand loyalty, and the reason you bought that air fryer you didn’t need (admit it).
Selling vs Marketing: What Every Young Marketer or Sales Rep Should Know
What is Selling vs Marketing? Think of this: You come across an advertisement for a new phone while browsing Instagram. “The longest battery life yet; lasts three days without a charge,” it states. Out of curiosity, you click the advertisement and land on their website. You see everything on the page: descriptions, shiny images, user […]
