Facebook Lookalike Audiences: What Are They and How to Use Them?
How to Use Facebook Lookalike Audiences to Improve Your Targeting for Better Ad Results. If you’ve ever wished you could clone your best customers and find more people just like them, Facebook Lookalike Audiences might just be your new best friend. This tool helps businesses reach new audiences that share striking similarities with their existing […]
How to Identify and Handle Negative Feedback on Social Platforms
No matter how great your product or service is, negative feedback on social platforms is inevitable. Sometimes, even your best efforts will still result in unhappy customers or critics ready to attack your brand online. If you’re not careful, negative social media feedback can quickly go viral and put your brand’s reputation in a bad […]
How to Recognise and Overcome Social Media Engagement Pitfalls
Struggling with Social Media Engagement? Here’s Why Social media is the heartbeat of modern marketing. But sometimes, no matter how much effort you put into crafting an engaging post, it feels like you’re just talking to yourself. Your likes, shares, and comments barely move, and you’re left wondering, what am I doing wrong? If you’re […]
5 Steps to Effectively Schedule and Plan Your Social Media Content
Let’s talk about social media posting. Social media is everywhere, and anyone can hop online and post whatever they want at any time. But if you’re a business owner, taking that approach can do more harm than good. Success on social media isn’t just about posting content; it’s about posting the right content at the […]
5 Signs You’re Targeting the Wrong Audience (And How to Fix It)
Struggling with low engagement and missed conversions? You might be targeting the wrong audience; here’s how to spot the signs and fix them. If your ads, social media posts, or emails aren’t getting the traction you expect, chances are you’re talking to the wrong people. Sometimes, this might not even be your fault, especially in […]
10 Important Facebook Ads Metrics to Track for Better Results
If you’re running Facebook Ads, here are the 10 key metrics to track, or you risk wasting your budget. If you think heartbreak hurts, try pumping a lot of money into Facebook ads and getting zero results. It’s painful, frustrating, and, worst of all, avoidable. Sometimes, the major problem might not even be your ad […]
How to Grow Your LinkedIn Account for Freelancers and Creatives
Did you know that more than 90% of employers and clients check LinkedIn profiles before making a hiring or collaboration decision? For freelancers and creatives, that means your next big opportunity might already be one post or one profile impression away. Unlike Instagram or TikTok, where creativity often meets entertainment, LinkedIn is a professional stage […]
How to Handle Client Objections and Turn a ‘Maybe’ Into a ‘Yes’
So, you finally sent that pitch after days of research and fine-tuning your proposal. You hit ‘send’ and brace yourself for a response. Days pass, and your inbox remains stubbornly empty. Then, just when you’re about to give up, a reply pops up! But instead of the enthusiastic ‘yes’ you were hoping for, it’s the […]
Ten (10) Common Marketing Mistakes Small Business Owners Make (And How to Fix Them)
Many small businesses would thrive today as long as they avoid these 10 common marketing mistakes small business owners make and also learn how to fix them. Marketing is the lifeblood of any business (small, medium or large). You can’t attract customers without it. A good marketing plan will build a loyal audience and generate […]
Understanding Facebook Ad Metrics: Know what matters for your Campaign
Facebook Ad Metrics are key factors to watch out for when running ads on Facebook, Messenger, Instagram etc. Running Facebook ads is profitable for your business but can be tiring and confusing especially when you are bombarded with numbers and many marketing and sales terminologies. Knowing the right Facebook ad metrics to track will make […]
