Ten (10) Common Marketing Mistakes Small Business Owners Make (And How to Fix Them)

mistakes business owners make

Many small businesses would thrive today as long as they avoid these 10 common marketing mistakes small business owners make and also learn how to fix them. Marketing is the lifeblood of any business (small, medium or large). You can’t attract customers without it. A good marketing plan will build a loyal audience and generate […]

Understanding Facebook Ad Metrics: Know what matters for your Campaign

facebook ads metrics

Facebook Ad Metrics are key factors to watch out for when running ads on Facebook, Messenger, Instagram etc. Running Facebook ads is profitable for your business but can be tiring and confusing especially when you are bombarded with numbers and many marketing and sales terminologies. Knowing the right Facebook ad metrics to track will make […]

How To Learn Copywriting As A Beginner (Copywriting Foundations)

learn copywriting

Are you eager to learn copywriting as a beginner but feel overwhelmed by the amount of information online? You’re not alone. With so many resources scattered across the internet, it’s easy to get confused. This guide will put you through the necessary building blocks to help build a solid foundation in copywriting. You’ll learn how […]