What is Public Relations? (Origin of Public Relations)

what is PR

One of the secrets to a thriving business is strong public relations (PR). PR involves putting your business in the best light possible and actively managing the situation when crises or complaints arise. With good PR, businesses can maintain a positive reputation, keep existing customers proud, and attract new ones without relying on large advertising […]

150 Marketing Terms Every Newbie Marketer Should Know

marketing terms

By Damaris Okino When I first transitioned into the world of marketing, I was confused by the way  People were throwing around words like “SEO,” “CTR,” and “URL,” so casually, and I had no idea what they meant.  I remember sitting in a meeting, nodding along as I understood, while secretly Googling terms under the […]