Facebook Lookalike Audiences: What Are They and How to Use Them?
How to Use Facebook Lookalike Audiences to Improve Your Targeting for Better Ad Results. If you’ve ever wished you could clone your best customers and find more people just like them, Facebook Lookalike Audiences might just be your new best friend. This tool helps businesses reach new audiences that share striking similarities with their existing […]
How to Identify and Handle Negative Feedback on Social Platforms
No matter how great your product or service is, negative feedback on social platforms is inevitable. Sometimes, even your best efforts will still result in unhappy customers or critics ready to attack your brand online. If you’re not careful, negative social media feedback can quickly go viral and put your brand’s reputation in a bad […]
How to Recognise and Overcome Social Media Engagement Pitfalls
Struggling with Social Media Engagement? Here’s Why Social media is the heartbeat of modern marketing. But sometimes, no matter how much effort you put into crafting an engaging post, it feels like you’re just talking to yourself. Your likes, shares, and comments barely move, and you’re left wondering, what am I doing wrong? If you’re […]
5 Steps to Analysing Social Media Metrics for Better Strategy
You know how it’s popularly said, Failing to plan is planning to fail? Well, it’s the same with your social media metrics. In this case, failing to plan would mean not analysing your social media metrics. (I mean, come on, how do you expect to know what works or not?) The simple trick to achieving […]
5 Steps to Effectively Schedule and Plan Your Social Media Content
Let’s talk about social media posting. Social media is everywhere, and anyone can hop online and post whatever they want at any time. But if you’re a business owner, taking that approach can do more harm than good. Success on social media isn’t just about posting content; it’s about posting the right content at the […]
5 Steps to Mastering Custom Audiences on Facebook
Facebook ads are great for getting you leads and conversions, but if you’re not targeting the right audience, then your money is simply going down the drain. That’s where custom audiences (insert link to “What are custom audiences and How to use them in Facebook ads”) come in. Custom audiences let you focus your ad […]
What is Conversion Rate and How to Calculate It?
Getting people to visit your website or landing page is one thing but getting them to take action is another. Whether you want them to buy a product, sign up for a newsletter, or fill out a form, the magnitude of your success lies in your conversion rate. A strong conversion rate means your marketing […]
5 Signs You’re Targeting the Wrong Audience (And How to Fix It)
Struggling with low engagement and missed conversions? You might be targeting the wrong audience; here’s how to spot the signs and fix them. If your ads, social media posts, or emails aren’t getting the traction you expect, chances are you’re talking to the wrong people. Sometimes, this might not even be your fault, especially in […]
10 Important Facebook Ads Metrics to Track for Better Results
If you’re running Facebook Ads, here are the 10 key metrics to track, or you risk wasting your budget. If you think heartbreak hurts, try pumping a lot of money into Facebook ads and getting zero results. It’s painful, frustrating, and, worst of all, avoidable. Sometimes, the major problem might not even be your ad […]
10 Free Digital Marketing Courses To Study in 2026
If you’re an entrepreneur, freelancer (insert link to “How to Become a Freelance Writer (Beginners Guide)”), or simply looking for an extra income source, digital marketing is one skill you can’t afford to ignore. Why? Because billions of people are online daily, including your target audience and that of the businesses you serve. So, whether […]
